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Email and text alerts are available to members by visiting Notifications in Settings. Your login email is your default address, but you can set up a second "alt" email address by going to Your Profile, where you can also add your cell phone number for text alerts.
Room alerts in the form of sounds and displays are also available to you by visiting Room Notifications in Settings.
For example, you can select the type of sound and volume level when there are new posts and when you receive direct messages.
You can also create Custom Audio Settings to play a particular sound when there's a post by a particular analyst and/or on a particular market category, keyword or symbol.
There's also a tab in Room Notifications for selecting actions that trigger an Unread Reply notification. Unread Reply notifications appear alongside Direct Message notifications in the bell icon at the top right of the room.